Meta’s “Hatch” AI Agent Could Handle Tasks on Your Behalf
An internal Meta memo reportedly reveals an AI agent designed to move beyond chat—performing online tasks, connecting to apps and working in the background with user approval.
Meta is testing Project Hatch, a personal AI agent designed to do much more than answer questions. According to an internal memo reported by Business Insider, Hatch can use its own computer to interact with websites, fill out forms, make purchases and conduct research on a user’s behalf.
The agent is being designed to connect with services including email, calendars, Spotify, Instagram and OpenTable. That means a user could potentially give Hatch a goal rather than a series of instructions and allow the system to coordinate multiple online services to complete it. The memo also says users can approve sensitive actions before they happen, an important safeguard for an agent capable of taking real-world digital actions.
Meta is also emphasizing personalization. Users would reportedly be able to name their agent, determine how it communicates and tell it what information to prioritize. Hatch is designed to remember information about the user and can continue working in the background even when the application is closed. An employee reportedly used a Hatch agent to help find a dog sitter, purchase a gift and make changes to their sleep routine.
The project is part of Mark Zuckerberg’s broader push toward personal AI agents. Meta is positioning Hatch as an answer to the growing popularity of autonomous AI systems that can interact directly with computers rather than simply producing text. Reports indicate Meta is considering a consumer launch in the coming weeks, although the company has not confirmed a final product name, launch date or pricing.
Hatch could represent an important shift in how people use the internet. Instead of opening different applications, searching websites and completing forms manually, users could increasingly delegate those steps to AI. But giving an agent access to email, social media, shopping and other personal services also creates significant privacy, security and reliability challenges. Meta’s decision to include approval controls for sensitive actions shows why maintaining human oversight will be important as these systems become more autonomous.
