Muse Loses Social Media Handle to Meta’s New AI

British rock band Muse has changed its longtime social media handles following the launch of Meta’s new artificial intelligence assistant, which is also called Muse. The band previously used the straightforward @Muse identity on platforms including Instagram, but its accounts have now shifted to names such as @museband and @Musetheband. The change has attracted widespread attention from fans, particularly because the band has maintained its online identity for many years.

Meta launched its new Muse AI assistant this week as part of its broader push into autonomous personal AI. The service is designed to help adults with everyday activities such as managing schedules, handling emails, organising plans and completing certain tasks. It is initially available to adults in the United States, with Meta positioning it as an assistant capable of turning longer-term goals into practical plans.

The circumstances surrounding the social-media handle change remain unclear. Neither Muse the band nor Meta has publicly explained whether the handle was transferred, purchased, requested or changed for another reason. Reports also note that the band had already begun using its newer handles before Meta publicly unveiled its AI product, meaning there is no confirmed evidence that Meta forcibly took the usernames from the musicians.

The situation has nevertheless created an unusual irony for the band. Muse has spent much of its career exploring themes involving technology, artificial intelligence and dystopian futures, particularly through albums such as Drones and Simulation Theory. Fans have therefore reacted strongly to the group’s apparent loss of the simple “Muse” identity to an AI product, with many describing the situation as an almost fitting twist given the band’s long-running artistic themes.

Muse remains one of Britain’s best-known rock groups and is continuing to promote its latest album, The Wow! Signal, while preparing for upcoming European shows. Meanwhile, Meta is betting heavily on AI assistants that can move beyond answering questions and actively help users complete tasks. The clash over the “Muse” name illustrates how rapidly AI products are becoming part of everyday digital spaces—and, sometimes, unexpectedly overlapping with identities that existed long before the technology arrived.