Meta Courts Accenture, Deloitte and IBM to Expand Its AI Business
The company is building a sales team and seeking partnerships with major consulting firms as it pushes to sell artificial intelligence products to businesses.
Meta Platforms is taking new steps to expand its artificial intelligence business by building a sales organisation and pursuing relationships with major consulting firms, including Accenture, Deloitte and IBM. According to a November 9 report by The Information, the partnerships are intended to help Meta market and deploy its AI products to large corporate customers. The company is also developing a direct sales team focused on small and medium-sized businesses as it seeks to turn its growing AI investments into a major source of revenue.
The reported strategy builds on Meta’s September launch of the Meta Enterprise Platform, an initiative designed to bring its AI technology to businesses and developers. The platform includes products such as the Muse agent, Meta Business Agent, Muse API and Muse Code. Meta appointed former MongoDB chief executive Chirantan “CJ” Desai as Chief Enterprise Platform Officer to lead the initiative, reporting directly to CEO Mark Zuckerberg.
Meta has also introduced Muse for Small Business, allowing business owners to connect the AI assistant to workplace tools such as Slack, QuickBooks, Canva, Shopify and Zoom. The technology is designed to help users manage tasks including customer communication, marketing, financial records and business operations. Meta says users retain control over important actions, with the system requiring approval before it publishes content, sends messages or spends money.
However, Meta faces strong competition from established enterprise technology providers such as Microsoft, Google, Amazon and Salesforce. Its ability to convince large organisations to trust its AI systems with sensitive business information will be an important challenge. The proposed relationships with Accenture, Deloitte and IBM could give Meta access to experienced enterprise consultants and wider corporate networks, although the terms and scope of the reported partnerships have not been disclosed.
