Technology

Threads Reaches 500 Million Monthly Users

Mark Zuckerberg’s Threads Reaches a Major Growth Milestone as Meta Expands Communities, Personalisation Tools and Competition With X.

Meta’s Threads has reached 500 million monthly active users, marking a major milestone for the text-based social platform nearly three years after its launch. The achievement puts Threads halfway toward the one-billion-user ambition previously outlined by Meta CEO Mark Zuckerberg and highlights the platform’s rapid growth since its debut in 2023.

Threads has added about 100 million monthly users since August 2025, when Meta reported around 400 million monthly active users. The company has credited its growing communities and continued product improvements for helping attract and retain users, while daily activity has also increased compared with the previous year.

A major part of the latest expansion is the Communities feature, which allows users to participate in topic-focused spaces covering interests such as sports, entertainment, books and other subjects. Meta has moved Communities out of beta and introduced a dedicated Communities Hub, new community icons and additional discovery tools to make it easier for users to find relevant discussions.

Threads is also giving users more control over their feeds through Your Algo, a feature that allows people to privately tell the platform which topics they want to see more or less of. The tool builds on Threads’ earlier Dear Algo feature and allows preferences to remain active for one, three or seven days in supported regions.

The milestone strengthens Meta’s position in the increasingly competitive social-media market, particularly against X. Threads still has room to grow toward Zuckerberg’s long-term target of one billion users, but reaching 500 million monthly users demonstrates significant momentum. Meta is expected to continue investing in discovery, communities, messaging and personalisation as Threads seeks to become a major destination for real-time online conversations.

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