Apple Eyes Major App Store Changes as App Store Rules Evolve
New EU Business Terms, Payment Rules and Age-Rating Requirements Signal a Significant Shift in Apple’s App Ecosystem
Apple is preparing for a series of changes to the way its App Store operates as the company responds to regulatory pressure and evolving requirements in major markets. The changes include revised business terms for developers in the European Union, adjustments to App Store commissions and new requirements around alternative payment options.
One of the biggest changes is in the European Union, where Apple has introduced a unified set of business terms for developers distributing apps. Under the new arrangement, the company will replace its Core Technology Fee with a 5% Core Technology Commission for certain digital transactions outside the App Store. The updated terms are scheduled to take effect on October 1, 2026.
Apple is also changing how developers can handle payments. EU developers will be able to offer Apple’s own payment system alongside alternative payment options, while different commission rates will apply depending on how an app distributes and processes purchases. Apple says the changes are intended to simplify its business terms while addressing disagreements with the European Commission.
At the same time, Apple is introducing new requirements concerning social-media capabilities and age ratings. Beginning in September 2026, developers submitting new versions or updates must indicate whether their apps include social-media features such as feeds, sharing or interaction with user-generated content. Apps with those capabilities will receive a new Social Media descriptor and, in relevant cases, a minimum 13+ rating.
The changes highlight how Apple’s App Store is being reshaped by regulation, competition and growing concerns about digital safety. While the company continues to defend its approach to privacy, security and payments, developers are gaining additional options in some markets while also facing new compliance requirements. The coming months are therefore likely to be important for Apple and the millions of developers that depend on its platform.
