Wall Street Raises Meta Price Targets as Muse AI Gains Momentum
Several Wall Street analysts have increased their price targets for Meta after the company’s Muse AI assistant recorded rapid early adoption and attracted renewed attention ahead of Meta Connect.
Meta Platforms has received a series of higher price targets from Wall Street analysts following the strong early reception of its Muse AI assistant. Muse, launched on September 8, 2026, is designed to perform tasks such as sending emails, booking travel and completing transactions. The app reportedly reached about 2.8 million downloads within its first 12 days, increasing investor attention around Meta’s growing consumer-AI business.
The increased analyst targets include Jefferies, which raised its target for Meta from $710 to $875, while Wells Fargo increased its target from $640 to $796. KeyBanc subsequently raised its target from $780 to $900, citing momentum surrounding Muse and potential new revenue opportunities from Meta’s consumer-AI products.
Muse has become an important part of the discussion surrounding Meta’s future AI strategy because it is designed to operate as an AI agent rather than simply respond to questions. The system can carry out multi-step tasks on behalf of users, including web-based activities and transactions. Meta offers a free version alongside subscription options costing $20 and $100 per month, creating potential avenues for direct AI-related revenue in addition to the company’s advertising business.
Analysts have also pointed to the potential scale of Muse if adoption continues. Jefferies estimated that the service could generate around $10.8 billion in annual revenue by 2027 under a scenario involving one billion users and a 3% conversion rate to paid subscriptions. These figures are analyst projections rather than reported revenue, and their outcome depends on future user growth, subscription conversion and Meta’s ability to monetize the service.
The higher targets come as Meta continues investing heavily in artificial intelligence, including models, data-centre infrastructure and new AI hardware products. Meta Connect on September 23–24 has also provided a major platform for the company to discuss Muse, smart glasses and its broader AI strategy. Recent analyst changes therefore reflect growing attention to whether Meta can turn early consumer interest in Muse into sustained usage and eventually significant revenue.
