How Felix Muranda’s Record TV Kenya is reinventing, reshaping journalism in Africa

In the crowd of thoughts that there could be no more innovations about how else journalism can be redefined, Felix Muranda is demonstrating witty inventions to remodel how news is gathered and disseminated in a fast-changing and dynamic world.

Felix Muranda stands at the forefront of changing the face of journalism and new media with the launch of Record TV Kenya; an all-digital newsroom, triggered by people-first and people-focused ideas.

Essentially, Muranda’s vision for founding Record TV Kenya is speaking through the lens of the people without filters and amplifying their voices without gatekeeping.

Record TV Kenya has a wide audience target in East Africa with enriching and engaging programmes and content via YouTube, TikTok, Facebook and Instagram in English and Swahili, with focus on youth voices and priority to community stories accessible on their mobile phones.

Reord TV Africa’s website is recordnews.digital, Facebook: www.facebook.com/RecordTVKenya,
Instagram: www.instagram.com/RecordTVKenya, TikTok: www.tiktok.com/RecordTVKenya and X/Twitter: x.com/RecordTVKenya.

“We didn’t want to copy legacy media. We wanted to start from the ground up—with the audience first,” Muranda, who doubles as the Chief Executive Officer and Editorial Director of
Record TV Kenya said.

“Instead of long studio interviews, we’re shooting from the street, from matatus, from where the action is,” Muranda adds. “We mix raw reporting with edits that speak to young people scrolling during lunch.”

Record TV Kenya’s line of rich content includes programs such as street-based opinion shows, short news explainers, culture and entertainment segments, regional news briefs, among others.

The reception of Record TV Kenya among its wide range of audiences has been huge and far-reaching. The innovation has gained incredible organic traction across platforms, with viewers praising its authenticity and consistency.

“Starting up meant bootstrapping, doing shoots on phones, editing late nights, figuring out monetization. But the response told us we were onto something,” Muranda added.

Record TV Africa is enlarging its network this year by introducing audio formats and deeper documentary-style content.
Muranda asserts that Record TV Kenya is not just a media outlet but a vision of
what Kenyan journalism should represent in the 21st century—inclusive and independent, one for the people and not driven by power.

More so, Muranda has a broad vision to change the face of journalism in Africa. He is motivated to expand the horizon of the force behind Record TV Kenya, by launching Record TV Uganda and ultimately, Record TV Africa soon.