Dulcie Boateng: From Social Media Star to Marketplace Mogul

In the vibrant landscape of Ghanaian entrepreneurship, Dulcie Ewuraama Afriyie Boateng, widely known as Dulcie Boateng, is carving a remarkable niche.

This dynamic businesswoman, social media influencer, and CEO of Dulcie Porium is not just making waves online; she’s building tangible platforms that empower young entrepreneurs and connect consumers with exciting local brands.

Born and raised in Accra, Dulcie’s journey is a testament to the power of leveraging social media savvy and a keen understanding of market needs.

A proud alumna of Achimota School and Wisconsin International University College, where she earned a degree in Human Resource Management, Dulcie’s initial foray into the professional world began at Accra’s Onyx Night Club in 2017.

It was during this time that her entrepreneurial spirit ignited, leading her to establish an online store, utilizing the burgeoning power of social media to connect with customers.

Since then, Dulcie Boateng has blossomed into a prominent social media influencer in Ghana, her engaging content and authentic voice resonating with a wide audience. This influence has translated into tangible business ventures.

She co-founded Vendor Vault, an annual shopping event that quickly became a fixture on Accra’s retail calendar.
Building on this success, April 2024 saw the highly anticipated launch of Dulcie’s brainchild, Porials Pitch.

This annual shopping extravaganza, held at Ghud Park, Accra Mall, showcased a diverse array of products from both Ghanaian and Nigerian-owned brands, creating a vibrant marketplace buzzing with energy and opportunity.

The impact of Porials Pitch has been significant, attracting a youthful and engaged audience eager to discover unique and locally sourced goods. This success has not gone unnoticed. Recently, Absa Bank Ghana announced a strategic partnership with Porials Pitch II, solidifying its position as Ghana’s fastest-growing youth-led marketplace.

As the lead sponsor and official banking partner for the upcoming pop-up event on Saturday, April 19th at Ghud Park, Absa Bank Ghana is demonstrating a strong commitment to fostering digital innovation, supporting youth entrepreneurship, and empowering Small and Medium-sized Enterprises (SMEs).

The partnership will see Absa offering exclusive financial solutions to both vendors and the thousands of shoppers expected to attend, who will have the opportunity to engage directly with over 150 diverse businesses.

A key highlight of this collaboration is the launch of Absa’s new digital wallet, designed to promote financial inclusion among Ghana’s youth. Adding to the excitement, Absa Bank has planned a series of rewards for customers on the day, including generous cash prizes of up to GHS 2,000.

Dulcie Boateng herself expressed immense enthusiasm for this significant partnership. “Having the backing of one of Ghana’s most trusted banks is a real milestone,” she stated. “It reflects how far the Porials Pitch community has come, and we’re thrilled to be creating a more rewarding experience for shoppers and vendors alike.”

Her words underscore the vision and dedication that have propelled Porials Pitch to the forefront of Ghana’s burgeoning marketplace scene.
Beyond her entrepreneurial endeavours, Dulcie’s influence extends to hosting a variety of events across Ghana, including the popular Garage’s All Black (The Continuum) event in August 2024.

Her credibility and reach have also made her a sought-after brand ambassador, currently representing prominent Ghanaian names such as Pizzaman Chickenman and YAH! Leo Restaurant, Treatz N Bakez, Ridge Condos, and Clozar Africa.

Dulcie Boateng’s journey is an inspiring narrative of a young Ghanaian woman who has successfully harnessed the power of social media to build a thriving business and create opportunities for others. As Porials Pitch continues to grow and evolve, Dulcie’s impact on Ghana’s entrepreneurial ecosystem is undoubtedly one to watch.