Heineken adds flavourful twist to the 2024 Bole Festival

International beer brand Heineken made a splash at the 2024 Bole Festival, a vibrant celebration of food, culture, and community.

Held in Port Harcourt, the festival drew thousands of attendees who were treated to a unique experience themed “Rhythm and Vibration,” perfectly reflecting Heineken’s commitment to delivering the “Good Times.”

As the largest food-focused event in South Nigeria, the Bole Festival showcased the beloved “Bole” – roasted plantain – a delicacy cherished throughout the country. Heineken’s presence added a layer of excitement to the festivities, creating an atmosphere of connection and celebration.

“Heineken was thrilled to partner with the Bole Festival, an event that aligns with our commitment to delivering the ‘Good Times,'” said Kola Akintimehin, Senior Brand Manager, Heineken, Nigerian Breweries Plc. “We witnessed a remarkable fusion of culture, connection, and celebration—exactly the kind of memorable experiences we love to be a part of as a brand that celebrates Nigeria’s vibrant culture.”

Heineken’s involvement was evident throughout the festival, from the lively music performances to the interactive Heineken beer village and delicious food stalls.

The brand’s presence fostered a sense of community and reinforced its dedication to supporting local traditions and community-driven events.

As the festival concluded, it was clear that Heineken had not only contributed to the success of the 2024 Bole Festival but had also strengthened its bond with the community.

With the success of this year’s event, Heineken looks forward to future opportunities to connect people through food, fun, and music.