Nwaki Franklin: Tycoon Expanding American Muscle Autos with Vision and Innovation

Nwaki Franklin, a Nigerian-born, American-based entrepreneur, has established himself as a major player in the automobile industry.

As the founder of American Muscle Autos, Franklin has built a successful car dealership company based in the United States, specializing in high-performance vehicles.

With ambitious plans for 2024, Franklin is looking to expand his business footprint beyond the U.S. and into the Nigerian market.

In an exclusive interview with TMY News, Franklin shared his vision for the future of his brand and the values that guide him as an entrepreneur.

Expanding Horizons: American Muscle Autos Goes Global

Franklin’s business plans for 2024 revolve around growth and adaptation. “I plan on having physical locations in Lagos, Nigeria, and a few other cities in Nigeria,” he said, highlighting his intention to tap into the growing automotive market in the country.

Franklin aims to expand American Muscle Autos both nationally and internationally, with a particular focus on regions where electric and hybrid vehicles are gaining traction. “By opening more locations, I can better serve diverse markets and cater to various customer segments,” he explained.

His strategy is centered on embracing innovation and sustainability, ensuring his company remains at the forefront of the rapidly changing automotive industry. “I want to ensure that American Muscle Autos not only thrives but also evolves with the industry, embracing new technologies and making a positive impact on the environment and community,” Franklin emphasized.

Beyond expansion, Franklin is committed to digital growth and philanthropic initiatives. He sees these efforts as vital to building a purpose-driven, adaptable business that can withstand the challenges of the future.

The Joy of Entrepreneurship: Freedom and Creativity

When asked what he enjoys most about being an entrepreneur, Franklin’s answer was clear: “The freedom to create and bring my vision to life.” He thrives on the creative freedom that comes with entrepreneurship, which allows him to innovate and push the boundaries of conventional business models.

“Whether it’s developing new strategies or exploring new markets, I enjoy the opportunity to continuously innovate,” he said. This innovative spirit is evident in how Franklin approaches his business, from customer experience to market expansion.

Balancing Life and Business: Personal and Professional Insights

Franklin is currently in a serious relationship and enjoys traveling, with business opportunities often influencing his choice of destinations. His travels have provided valuable lessons. “Always ask questions and listen more than you talk,” he advised.

Japan, in particular, left a lasting impression on him, offering lessons in efficiency and innovation. “The blend of tradition and modernity, alongside the warmth of the people, made it unforgettable,” he recounted, reflecting on a trip that included visits to some of Japan’s most advanced automotive manufacturing facilities.

However, not all travel experiences have been smooth. Franklin shared a challenging trip to Nigeria, where logistical issues, including a lost luggage incident, caused him to miss important meetings. Despite the setbacks, he learned valuable lessons in resilience and flexibility.

Staying Connected to African Roots

Although Franklin is based in the U.S., he maintains strong ties to his African heritage. “Constant communication with family and friends in Africa keeps me grounded,” he shared, adding that most of his close friends in the U.S. are African, helping him stay connected to his roots.

The Principles of Success: Nwaki Franklin’s Leadership Rules

For Franklin, success comes with discipline and focus. He lives by five key rules:

Make your word your bond.
Keep your circle small.
Never let anyone know your material worth.
These principles reflect Franklin’s commitment to integrity and discretion in both his personal and professional life.

As American Muscle Autos continues to grow, Franklin looks to the future with optimism, determined to build a business that stands the test of time while making a meaningful impact on the world.